Fifth Gucci Campaign to Benefit UNICEF
Gucci begins the fifth Gucci Campaign to Benefit UNICEF that has been supporting education, health care, protection, and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa.As far as I know of, UNICEF has received more than $7 million from Gucci in the past four years.

For this event, Gucci Creative Director Frida Giannini has cooperated with the famous author and illustrator Michael Roberts. He has specially designed a collection of Gucci accessories and coin purse featuring the magical book illustrations Roberts. The accessories collection includes two new medium sized Gucci Joy handbags, symbolic charms, and a wrist wallet and coin purse. And they will be available in more than 200 Gucci boutiques and Gucci official site till December 31, 2009. 25% OF the proceeds will go to the UNICEF.
In addition, Robert has created a sequel of Snowman in Paradise, the very well-received children’s book written in 2004. And the new book, Snowman in Africa,will be , like the Gucci Items for UNICEF, exclusively on sale in Gucci stores and on Gucci.com until December 31, 2009. And 100% the proceeds will go to the UNICEF.
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