A Subtle Touch of Luxury

99handbags.com has always an eye on the hermes handbags. We talk about the huge Hermes handbags fan-Victoria Beckham, and We discussed the differences between Birkin bags and Kelly bags, and we knew that Hermes Birkin Bags topped the list of Top 10 Timeless Classic Fashion Items. Well, today’s topic will focus on the brand’s strategy under the economic ressession.

Few luxury brands dare to claim that they suffer little from the ressession, though different strategies, such as masstige, discount, sub-lines, are adopted to deal with it. However, Hermes is just the one that is not affected by the economic slow-down. Instead, it seams to thrive in this gray period for many brands. So, what strategy makes it stand out?

Actually, the strategy of Hermes does not change at all. Accoding to Patrick Thomas-they respect the legacy of the brand’s history and say no to the short-term profit. That is why no masstige and few discounts appear even in the worse economy. On the other hand, Hermes does try to expand in reasonable speed to face the ever increasing demand of their products. It is reported that its cadre of artisans has been expanded from the original 300 to more than 2,000. But people including world’s most famous persons still have to wait quite a time to get their loved Birkin bags made.

Hermes just copes with Recession by sticking to a fundamental principle and keep moving while many others are still struggling. Just make things simple, the world has rich people even in the worse time. And the rich, who represent the strongest buying power of luxury goods, want  exclusive items that can hold value. So when many luxury brands rush to masstige and discounts, Brands that stick to the rule of luxury, like Hermes,  wins the market, in my very humble opinion. Luxury is luxury, never forget the orientation. Otherwise, you may win the short-term money but lose the future.

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The author also publishes articles about replica designer handbags and rolex replicas at Stage of Replica Watches