The latest Luxury Brand Status Index Survey shows that the IWC watch is at top of the list, for the second time in the past three years. Meanwhile, Patek Philippe, Rolex, Vacheron Constantin and Audemars Piguet also appears on the list.
As far as my knowledge, the patented Luxury Brand Status Index is the only standard used to measure the importance and value of certain brands in eyes of American rich men. The survey directly collects useful data from rich customers. The index covers four essential categories that used to measure brand level, including constant excellent quality, uniqueness, social status and self-improvement. The survey also assesses three major achievements of brands. They are as follows: good value for the price, the degree to which buyers would be willing to recommend the product to individuals close to them, and the likelihood that the brand will be selected for a follow-up purchase.
The IWC watch got 7.87 points (total scores:10 points) in the survey , a little higher than Rolex, Vacheron Constantin and other famous top-class luxury brands.
The IWC has enjoyed admirable reputation since its establishment in 1868 with lots of precise luxury wristwatches which are deeply loved by watch collectors and watch lovers worldwide.
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