If you are a watch lover, you may have noticed that vintage watches from different brands look quite similar. Two my knowledge, nearly 90% of the vintage watch offerings in last decades of 20th century  showed  no big characters. Except some tiny differences in details, they were basically the same. Actually, each brand could be special if they put effort in creative designs as the past decade indicated. Unfortunately, the fashion of retro has brought the problem of lots of similar watches with traditional styles. Honestly, traditional styles are classic and elegant, but the problem is that when many brands have them, you will definitely feel boring.

As known to the watch industry, Zenith has had very tough times, and their new CEO Jean-Frederic Dufour made many promises that he failed to fulfill. And now,  it seems that Zenith’s return to its roots does not work well either. I can not figure out why it has to be like what it is today?

Recently, Zenith excitedly released the Elite 681 Ultra-Thin watch. But as Zenith borrows too much from other brands that make retro ultra thin watches, this new offering does not look as exciting as I’d expected-It is lack of its own characters though it looks fine and elegant. Again, Zenith fails to create its new identity given the fact that this watch feels so similar to Vacheron Constantin watches offerings of retro touch . The case is 40mm wide and 3.8mm thick and houses an automatic movement.

I feel very disappointed due to high expectation from this brands. Anyway, I will keep an eye on their following new watch offerings this year.

The author publishes articles about cheap watches and cheap handbags at idolreplicas.info